MAY CHAPTER MEETING & LUNCHEON
Monday, May 12, 11:30 a.m.
Omni Fort Worth Hotel
1300 Houston Street
Fort Worth, TX
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Program Topic: 6 Steps to a Successful Appeal
The session will feature presentations by Chris Bicknell and Timi Paccioretti.
During this session,
participants will learn some practical and proven fundraising tips and
strategies that they can use to increase the success of their fundraising
appeals. Information on capturing, maintaining and effectively utilizing
donor and constituent data will be discussed, and ideas will be presented on
how to incorporate key data strategies including segmentation and data analysis
into your appeal. The presenters will open the floor for Question and
Answer from AFP members and will provide each attending member with a copy of
Little Green Lightís 6 Steps to a Successful Appeal booklet.
After attending the luncheon each member should:
1. Be able to identify the crucial steps that make up a successful appeal
strategy and gain knowledge on the building blocks of an annual fundraising
plan. [ORIGINAL: Be able to identify the crucial steps that make up a
successful appeal strategy and utilize that knowledge to create an annual
2. Learn concrete examples and methods for each step within an annual
appeal process. [ORIGINAL: Learn concrete examples and methods for each step
within the direct mail appeal process]
3. Understand the role that good database practices have in fundraising
efforts and be able to identify strengths and weaknesses in their
4. Be able to develop a stewardship and cultivation plan for their
5. Be provided with some key focus areas for successfully evaluating
annual fundraising efforts. [ORIGINAL: Be provided with some key metrics to
successfully evaluate direct mail outcomes.]
Chris Bicknell is the co-founder and President of Little Green Light. He
started fundraising out of college and has many years of experience serving as
a campaign consultant with CCS Fund Raising and leading seasoned fundraising
staff at the local, regional, and national levels. Chris is LGL’s
architect and chief product strategist, and his mission is to help fundraisers
spend more time doing the valuable work of fundraising, and less time hassling
with a complex database.
Timi Paccioretti has over 25 years of development and management experience
working with nonprofit organizations. Prior to joining the LGL staff, Timi
served as the Director of Advancement at St. Paul Catholic High School, where
she managed a successful database conversion to LGL and secured a 68% increase
in the school’s Annual Fund revenue. Her strong belief in the work of nonprofit
organizations guides her desire to provide support to her customers.
Nominations are now open for the Greater Fort Worth Metro Chapter AFPís
National Philanthropy Day Awards for 2014. These awards will be
presented at the Philanthropy Day Luncheon on Thursday, October 30th at
the Omni Fort Worth Hotel.
Download the awards cover letter
Download the nomination form
Download the list of past awardees
of Fundraising Professionals (AFP)
represents more than 30,000 members in 213 chapters throughout the
world, working to advance philanthropy through advocacy, research,
education and certification programs.
AFP fosters the development and
growth of fundraising professionals and promotes high ethical standards
in the fundraising profession.
The Fort Worth Metro Chapter has
about 200 members and the most Certified Fund Raising Executives (CFRE)
of any chapter in the world! Traditionally, our AFP Chapter is also a
Ten-Star Chapter, one of only 75 globally.
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download NPD 2013 photos