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Monday, May 12, 11:30 a.m.

Omni Fort Worth Hotel
1300 Houston Street
Fort Worth, TX  76102

Member:           $20
Non-member:  $35
Program-only:  $15

Please click here to register

Luncheon Policy

Program Topic: 6 Steps to a Successful Appeal

The session will feature presentations by Chris Bicknell and Timi Paccioretti.

During this session, participants will learn some practical and proven fundraising tips and strategies that they can use to increase the success of their fundraising appeals.  Information on capturing, maintaining and effectively utilizing donor and constituent data will be discussed, and ideas will be presented on how to incorporate key data strategies including segmentation and data analysis into your appeal.  The presenters will open the floor for Question and Answer from AFP members and will provide each attending member with a copy of Little Green Lightís 6 Steps to a Successful Appeal booklet. 

After attending the luncheon each member should:
1.  Be able to identify the crucial steps that make up a successful appeal strategy and gain knowledge on the building blocks of an annual fundraising plan. [ORIGINAL: Be able to identify the crucial steps that make up a successful appeal strategy and utilize that knowledge to create an annual fundraising plan]

2.  Learn concrete examples and methods for each step within an annual appeal process. [ORIGINAL: Learn concrete examples and methods for each step within the direct mail appeal process]

3.  Understand the role that good database practices have in fundraising efforts and be able to identify strengths and weaknesses in their organizational database.

4.  Be able to develop a stewardship and cultivation plan for their agency.

5.  Be provided with some key focus areas for successfully evaluating annual fundraising efforts. [ORIGINAL: Be provided with some key metrics to successfully evaluate direct mail outcomes.]

Chris Bicknell is the co-founder and President of Little Green Light. He started fundraising out of college and has many years of experience serving as a campaign consultant with CCS Fund Raising and leading seasoned fundraising staff at the local, regional, and national levels.  Chris is LGL’s architect and chief product strategist, and his mission is to help fundraisers spend more time doing the valuable work of fundraising, and less time hassling with a complex database.
Timi Paccioretti has over 25 years of development and management experience working with nonprofit organizations. Prior to joining the LGL staff, Timi served as the Director of Advancement at St. Paul Catholic High School, where she managed a successful database conversion to LGL and secured a 68% increase in the school’s Annual Fund revenue. Her strong belief in the work of nonprofit organizations guides her desire to provide support to her customers.

Nominations are now open for the Greater Fort Worth Metro Chapter AFPís National Philanthropy Day Awards for 2014. These awards will be presented at the Philanthropy Day Luncheon on Thursday, October 30th at the Omni Fort Worth Hotel.

Download the awards cover letter
Download the nomination form
Download the list of past awardees

The Association of Fundraising Professionals (AFP) represents more than 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs.

AFP fosters the development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.

The Fort Worth Metro Chapter has about 200 members and the most Certified Fund Raising Executives (CFRE) of any chapter in the world! Traditionally, our AFP Chapter is also a Ten-Star Chapter, one of only 75 globally.

Click here to download NPD 2013 photos
AFP Fort Worth Metro Chapter - P O Box 211 Fort Worth, Texas 76101